Updated Carrier Terms and Conditions

Please read and indicate that you agree and accept the terms and conditions to send text messages using the EMS Platform

Please note EMS will work to maintain these standards for you. As an EMS client, any messaging practices that are being used by the EMS Platform will strive to always be in compliance on your behalf.

By agreeing to these terms and conditions you accept to follow the guidelines outlined below. EMS reserves the right to edit, stop, or update any current automations or systems that may involve sending SMS messaging if the content is not in accordance with these policies.

Depending on your Twilio subscription message filtering and Quantity of messages allowed per day may vary. If you do not run your Seint business through a Tax ID # you can only send between 500-1000 texts per day (based on message length)

All bulk message sending has to be approved by EMS before scheduling. Not complying may result in your phone number being disconnected.

Code of Conduct

Opt In

Content Providers should support opt-in mechanisms, and messages should be sent only after the Consumer has opted-in to receive them. Opt-in procedures reduce the likelihood that a Consumer will receive an Unwanted Message. It can also help prevent messages from being sent to a phone number that does not belong to the Consumer who provided that phone number (e.g., a Consumer purposefully or mistakenly provides an incorrect
phone number to the Message Sender).

Below are only examples of how a consumer may demonstrate their opt-in consent to receive messaging traffic
for the designated campaign. The examples include but are not limited to:

• Entering a telephone number through a website form;
• Clicking a button on a mobile webpage;
• Sending a message from the Consumer’s mobile device that contains an advertising keyword;
• Initiating the text message exchange in which the Message Sender replies to the Consumer only with
responsive information;
• Signing up at a point-of-sale (POS) or other Message Sender on-site location; or
• Opting-in over the phone using interactive voice response (IVR) technology.

Opt-Out

Functioning opt-out mechanisms are crucial for all text messaging programs. Programs must always acknowledge
and respect customers’ requests to opt-out of programs. Messaging programs must respond to, at a minimum,
the universal keywords STOP, END, CANCEL, UNSUBSCRIBE, and QUIT by sending an opt-out message and, if the
user is subscribed, by opting the user out of the program. Subsequent text, punctuation, capitalization, or some
combination thereof must not interfere with opt-out keyword functionality. Recurring-messages programs must
also display opt-out instructions at program opt-in and regular intervals of content service messages, at least
once per month. Opt-out information must be displayed in the advertisement or within the terms and conditions.
A program should deliver one final message to confirm a user has opted out successfully, but no additional
messages may be sent after the user indicates a desire to cancel a message program.

Additionally, Content providers should acknowledge and respect Consumers’ opt-out requests consistent with
the following guidelines:

• Message Senders should ensure that Consumers can opt-out of receiving messages at any time;
• Message Senders should support multiple mechanisms of opt-out, including phone call, email, or
text;
• A messaging campaign should deliver one final message to confirm a user has opted out successfully,
but no additional messages may be sent after the user indicates a desire to cancel from receiving
further messages.

A “high” volume or percentage of opt-out messages may result in suspension or termination of a specific
messaging campaign and/or blocking of sending numbers.

Consumer Notification
T-Mobile recommends the best practice of notifying the consumer of its ability to opt-out from future messages
from the Content Provider. This is especially important when sending informational or promotional messages. An
example would be to include the sentence, “Reply STOP to unsubscribe” to the end of the message sent to the
consumer.

We recommend sending this communication on the first message and at least every 5th message or at
least once a month for continued consumer awareness, if not on every message.

5 High Opt-Out Rates
Messaging campaigns that yield high opt-out rates may suggest compliance issues with the campaign, content
provider, or opt-in list. DCAshould monitor STOP and HELP responses on a campaign basis and should be flagged
for monitoring and/or conduct a consent audit shall opt-out rates exceed .5% per messaging campaign blast. The
daily opt-out rate on a messaging campaign is defined as the total number of unique consumer phone numbers
divided by the unique opted out consumers that were sent messages within 24 hours.

Additionally, it is suggested if opt-out rates exceed greater than 4% opt-out within 24 hours immediate
suspension of the messaging campaign, root cause analysis (RCA) of issue and consent audit should be triggered.
At T-Mobile’s discretion, any campaign found to have a “high” volume or percentage of opt-out messages and or
complaints may result in suspension or termination of a specific messaging campaign and/or blocking of sending
numbers.

BEST PRACTICES FOR MESSAGING CAMPAIGNS

Public URL Shorteners

The practice of using public URL shorteners in bulk messaging is highly discouraged, and messages containing
them may be subject to blocking. The practice of using multiple public URL shorteners (i.e. host.domain/path) in
bulk messaging with similar message content (e.g., for the specific purpose of evading filters and/or diluting
reputation metrics) is prohibited.
Messaging use cases that require the use of multiple numbers to distribute “similar” or “like” content may
request special approval through an approval T-Mobile process.

URL Redirects/Forwarding
When message senders include a URL in the message and the URL will redirect to another URL and then redirect
again and so on. This practice can go multiple layers deep resulting in the consumer not knowing what website
they will eventually be taken to. This sending practice may result in immediate suspension of services.

EXPRESSED WRITTEN CONSENT

The consumer should give written permission before a business text them. They can sign a form or check a box to allow promotional text messages. Participation intext promotions should never be a requirement.

Set Expectations On Frequency
Content Providers should set the proper expectation with the consumer on how many messages they can expect
to receive. If you are sending 5 texts a month, then disclosing “5/msg a month” on the first interaction will result
in a positive consumer experience.

Business Recognition
You should include the business name within the message to ensure that the consumer knows who they are
interreacting and not attempt to hide the identity.

OPT Out Verbage

All Bulk messaging must include the appropriate Opt Out Language

Please note EMS will work to maintain these standards for you. As an EMS client, any messaging practices that are being used by the EMS Platform will be in compliance.

By agreeing to these terms and conditions you accept to follow the guidelines outlined above. EMS reserves the right to edit, stop, or update any current automations or systems that may involve sending SMS messaging if the content is not in accordance with these policies.

All bulk message sending has to be approved by EMS before scheduling. Not complying may result in your phone number being disconnected.